Why we don’t use affiliate links
It sounds so easy. You read a review. You want to believe it.
But there’s that niggly doubt in the back of your mind. Has the writer been paid to write this? If I click their link and sign up, will they get a kick back? Do they really mean it, or is this just a way of getting a bit of cash (or some other ‘reward’, like a free meal).
Now, let’s be clear. Affiliate marketing, as it’s known, can be ethical. It can be done transparently and with the best of intentions. It is entirely possible to be ethical and still use affiliate links.
But when you adopt this strategy, you’re asking a lot of your reader; you’re asking them to put their trust in you.
So we’ve decided to keep it simple.
Anything we link to on this site; anything we recommend; and any of our partners we talk about: we do not - and never will - get any sort of payment or ‘benefit’ from talking about them.
Sure, we could make a bit of money here and there from that approach.
But it’s not worth it.
Your trust is worth so much more.
So whenever you see a link from this site, you can be 100% sure that you’re getting our unbiased, totally ethical opinion. If we link to a free tool? It’s because we think it’s useful. If we link to a retailer as an example of best practice? It’s because it’s best practice. Nothing more, nothing less.
We avoid affiliate marketing and affiliate links so that you can be 100% sure that we mean what we say. No hidden agenda, no tricks, no strings.
Just honest, unbiased advice that you can trust.