LinkedIn for service-based professionals: Getting clients through LinkedIn (without the icky stuff).
Imagine a situation where your perfect clients cold call you, asking for your help.
Imagine building relationships with people who want to work with you: who know what you offer before you ‘jump on a call’, and who have the kind of juicy projects you want to work on.
Imagine having the confidence to know what to post, when, and how; how to ‘play the algorithm’ (ethically); to navigate the etiquette around messaging, connecting and following; and watch the metrics that actually matter.
Imagine that you learn all of that through an ethical lens; where people and planet are as important as profit.
And imagine getting all of that for a price tag that will pay for itself with just one contract.
How it works
Four weeks plus a reflection week.
Weekly live teaching, backed up with Q+A drop-in sessions.
Recordings, checklists, cheat sheets and more available online.
Email support - we’ll get back to you within two business days.
Real life: put it into practice as you learn.
Option for a 30 minute 1-2-1 session.
Follow up after you’ve completed the course.
Live teaching is from 7-8pm GMT (11am-12 PST), on Mondays, with a reflection session a month later.
Recordings available in case you need to miss a live session.
Drop-in Q+As to answer your questions and work through any issues on Thursdays from 7-8pm in the UK (11am-12pm PST).
Just £280 (Approx CAD$490 or €330) - less than the cost of half a day’s consultancy.
Pays for itself with just £280 worth of new business!
Scholarships available for those with financial need - please ask for details.
Money back guarantee.
What you’ll discover
Week 1: What’s the Plan, Batman
This is the big picture stuff - how to match what you want to achieve with how you use LinkedIn.
There’s also extras and ‘homework’ this week, so you can get cracking with creating a profile that makes the right people ask you if they can set up a call.
Week 2: Content
Ahhhh. ‘Content’.
This isn’t the ‘content calendars’, ‘hooks’, or the surface level short cuts that are ten-a-penny.
It’s a deeper dive, designed to give you long-term skills and confidence that go far beyond “What should I post on World Sock Day?”.
And yes, there will be homework…
Week 3: Creating a profile that converts
Like all marketing, LinkedIn isn’t a dark art - despite what the ‘gurus’ would have you think.
But this is the piece of the puzzle that is often overlooked or misunderstood - understanding this really takes you to the next level. It’s not hard, but it’s the kind of thing that “you don’t know until you know”.
Week 4: Building a network, converting, metrics and mop-up
This week is about making sure you’re converting from ‘lead’ to ‘paying customer’.
It’s also about measuring what matters: what’s getting you where you want to be, and what needs to be tweaked.
And, of course, a bit of mop-up: flexibility to revisit and refine anything that’s cropped up during our month together.
Reflection week
Ever done a course, started putting into practice - and then discovered all the things you wished you’d asked at the time?
That’s what reflection week is for.
It’s your chance to revisit those things that made sense at the time, but don’t any more. To reflect on your own barriers and sticking points and find solutions that work for you.
And for me to ‘stalk’ you and give you feedback on a whole month of posting…
Is it right for you?
Sustainability practitioners, coaches and trainers, content writers, translators, designers, photographers, accountants, HR professionals… this is for you if you offer services rather than products.
It’s ideal whether you’re a freelancer, consultant, owner or employee.
Perhaps you’re part of the Twitter exodus: a newbie without connections or a clue.
Maybe you’re already active on LinkedIn - but no matter how much you post, you’re not seeing it translate to clients?
It doesn’t matter whether you’ve got five connections or 5,000. This is a learning journey to help you get clients and customers; it’s much more than a numbers game.
Not sure if you fit the bill? Drop me a line. Don’t worry, I’m not going to try to sell it to you if I don’t think it’s the right option for you - that’s not the way we do things round here.
It’s so cheap why, exactly?
This course is a spin-off of what I’ve run before, with some tweaks and amendments and limited numbers. When I first imagined this course it was designed to run as a fully pre-recorded, on demand course - but having done a test run, I’m no longer convinced that the ‘cookie cutter’ approach is something I’m comfortable offering, when everyone has such different needs.
I want this to be a vehicle to using LinkedIn in a way that works for you - not a vehicle for creating lots of little clones copying people who write really cool posts.
So if you’re the kind of person who likes the interactive, personalised approach? This is for you.
I’m still working on finding the sweet spot that offers maximum value at, so it’s likely that it will go up in the future. In return for being my guinea pig, you get a bargain. It includes:
four live sessions (recorded in case you miss any),
additional online checklists, cheatsheets and more,
weekly Q+A and email support,
optional 30 minute 1-2-1
reflection session a month after the course finishes.
All for £280?
Absolute. Freakin’. Bargain.
Your mentor
My career in marketing and communications started out pretty conventionally - except that I only ever worked for organisations that make a difference.
When our eldest was born I became self-employed. After a couple of years of taking on the wrong kind of projects, I was overwhelmed, disillusioned and very, very tired. I rejected marketing. Selling wetsuits to make other people rich wasn’t cutting it for me.
But in all the chaos of children, new homes and hitting my (mid) 30s, it took me a while to realise that I’d thrown the baby out with bath water.
No matter what I tried, I kept coming back to communications and marketing.
The truth? I love marketing. But only when it’s done for good things. And honestly? I’m really good at it. Not just because I’ve been doing it, ethically, for 20 years.
I love the cleverness and simplicity of effective communication. I love the problem solving. I love the buzz of helping people make the buying decisions that are right for them. And I love knowing that I help ethical businesses make their voice heard.
It’s been a long journey to get here, but I’ve hit my 40s and finally found my sweet spot. I’m sharing my experience and expertise to help as many businesses, social enterprises and non-profits as possible to do their thing to make the world a little bit better. Happy days.
Enrol now
If you’d like to be first in line for the January intake, feel free to drop me a line, or sign up for The Medley, our weekly email.
If you want to get clients, customers and sales from LinkedIn? It’s time to click the button.
If you’d like five weeks of intensive but relaxed learning: lots of options for questions and personalised support; and the chance to put into practice what you learn, as you learn it? It’s time to click the button.
Numbers are limited, and it is first-come-first-served.
There’s a money back guarantee.
Did I mention it’s just £280? Absolute. Freakin’. Bargain.
To enrol, please click the black ‘Book’ button on the class form.
You can pay securely by card or PayPal. if you have a discount code, you can apply it on the payment page.
I’m really looking forward to working with you!