January Sales have a logical purpose for businesses. There’s no such rationale for Black Friday and it’s particularly problematic for small, local and ethical businesses. Read on for the case for rejecting it, plus options for quietly ignoring it - or actively subverting it.

This week the ASA made one of its most important rulings yet under the Green Claims Code - and it’s enraged many in the environmental movement. Tesco made a claim that its plant-based range is a greener option than eating meat - but the ASA disagreed. Or did they?

Email marketing - personal without being icky. Easy to measure, and never victim to the foibles and fickleness of social media algorithms. There’s a reason why marketers consistently rank email as the most effective marketing tool there is.

Around 40% of green claims could be misleading - and the UK’s Competition and Markets Authority has had enough. By Jan 2022, it WILL be enforcing the law. If you run a business that ever talks about sustainability, your footprint, or what you’re doing to help the environment? Then this impacts you.

There’s some truly awful marketing advice out there. So here are ten of those myths and mistakes that pop up the most (or have a special place in my heart). Whether you’re after a giggle, or wanting a heads-up for the next time you suspect you’re talking to a marketing (doesn’t) know it all, then here’s your starting point…

Eco-anxiety - including eco-grief - is real. Since the release of the IPCC’s report, there’s been a dramatic, horrible spike. Here’s what it is, how to deal with it, and how you can help people with it - whether that’s your customers, friends, colleagues, children, or you. Because the more we talk about it, the better we are.

Sometimes, Google have massive launches that tell you nothing. Sometimes, Google quietly publish understated little blogs that contain Google Gold. This week, they did just that. If you want to know how it just got a whole lot easier to understand how to appear in Google results (SEO) - read on.

LinkedIn’s Creator Mode has been rolled out to all users. But what is it - and should you turn it on? This 101 guide explains exactly what Creator Mode is, why it’s been developed, what other users think of it - and what the future might hold for this new generation on LinkedIn Content Creators.

Awareness Days. On paper, they look like social media gold. A chance to be ‘relevant’. To piggyback trending hashtags and find new audiences. To fill your content calendar when you haven’t got a clue what to post. The reality? Yeah, they’re a bit of a ‘mare. Especially for ethical businesses. Here’s how to take away the pain.

Twelve takeaways from Earth Day on social media. Who pulled a blinder and who made a bit of a blunder? What works, what earns the hashtag #socialmediafail? Have a read, and use it to plan how you’re approaching other ‘awareness days’ this year and next. You’re welcome :-)

Customers have grown to expect speedy deliveries - ideally next day. But that comes at a cost. An environmental one. It’s hard NOT to offer a next day service if you’re committed to having happy customers. But how does that sit with an ethical business that’s trying to reduce its environmental footprint?

We’re often taught that SEO is all about keywords, content and links. Whether you have a four page holding site that you don’t do much with; or your website’s success is the make-or-break part of your business, here’s the thing. Almost everyone can boost their SEO in just 30 minutes - without a back link or keyword in sight. Here’s how.

Sometimes, picking up on bad grammar and spelling is just pedantic. At its worst, it’s about people with too much time on their hands trying to assert their superiority. But the harsh reality is that if you’re writing for business - grammar matters. These tips will help you avoid the five worst grammatical offenders.

Writing a blog worth reading, a product description that sells - or even an engaging social media post - can be daunting. The good news is that if you follow some great general principles then it’s all much simpler. Follow these do’s and dont’s if you want to improve your content overnight AND be confident about what you’re posting.